3 Strategies for Growing Your E- Commerce Business in 2020 Unless you have a huge sum of money just hanging around ready to be spent on advertising, then growing your e- commerce business can be a long, hard slog. Of course, word of mouth and positive customer reviews should be the core of how you grow your business, but there are other strategies that you can implement yourself in order to grow your e-commerce business in 2020. From automation, to focusing on the effectiveness of your website, to embracing Instagram shopping; all of the above will help you grow your e- commerce business in 2020, so keep reading to find out more about these strategies and how you can utilize them to improve your business. 1. Prioritize your website With the rise of social media, it can be all too easy to forget the importance of having an up to date and relevant website. However, this is often the place where potential customers first encounter your business, and as they say, first impressions are everything. Therefore, it is vital that you spend sufficient time ensuring that your website is up to scratch and is regularly updated. Tasks to carry out on your website include: • Updating the info: any new employees, new products or services, ongoing promotions, competitions. • Posting consistent content: if you have a blog section on your site, make sure that the content is fresh, engaging and most importantly, consistent. • Include high-res images and videos: do not simply rely on stock images, take personal and unique photos that will resonate with your customers. • Have an effective favicon: the best favicon generators will ensure that your business is instantly recognizable and memorable to your client base; keep the design simple but effective. • Ensure your site is free of grammatical errors: there is nothing more off-putting than a website that is full of spelling mistakes! 2. Invest in automation software You may be thinking, no, not another outlay. However, automation software is one of the best investments you can make as a growing e-commerce business. Not only will it save you a lot of time, but it will also improve your business. Automation software can help you: • Track inventory flow • Streamline order fulfillment • Track sales • Manage customer relations • Send promotional offers • Help you buy better by predicting what your customers will buy • Track the channels where your customers are learning about your products or services so that you can focus your marketing efforts more effectively 3. Instagram shopping If you own an e-commerce business but are not already taking advantage of Instagram Shopping, then now is definitely the time to start. With over 500 million active daily users, Instagram is a vital tool for promoting your e-commerce business and Instagram Shopping allows you to sell your products directly on the platform. Not only can you post pictures of your products for your followers to see, but now they have the ability to create an account and make a purchase at the click of a button. Think late night shopping and last-minute impulse buys. The sales will soon start rolling in. In fact, there are currently around 800,000 shoppers using Instagram every month – can you afford not to have a slice of that very lucrative pie? The benefits of Instagram shopping include: • Making the buying process easier for your customers • Reducing their search times • Increasing connectivity with your brand • Encouraging brand loyalty